In this article, we discuss special social networks in the electronic industry. Electronics is a knowledge that includes physics, engineering, technology, and applications that deal with the flow and control of electrons in vacuum and matter. In electronics, active amplification, and rectifier devices control electron flow. In contrast, in classical electrical engineering, passive effects such as resistance, capacitors, and inductors control electricity flow.
Special social networks for Electronics fields have a significant impact on the progress of modern society. Electron identification in 1897 and the invention of a vacuum lamp that could amplify and rectify small electrical signals opened the electronic field and the electron age. This distinction began around 1906 with Lee Deffarst’s invention of the Triode, which electrically amplified weak radio signals.
Electronics .are widely used in information processing, telecommunications, and signal processing. The ability of electronic devices to function as keys has enabled digital information processing. Interconnection technologies include circuit boards, electronic packaging technology, and other communication infrastructure and operation forms.
Also, special social networks of the electronics industry are made up of different sectors. In other words, the semiconductor industry’s primary driving force behind the entire electronics industry, which had more than $481 billion in sales in 2018. The largest industry sector is e-commerce, which generated over $29 trillion in turnover in 2017. The electronics industry has unique features and is one of the most critical industries in the world.
These features can be considered as follows in Special social networks:
1-high volumes of global GDP and global trade, in particular, social network
2-Low energy consumption and emissions in specific social network
3-high value added compared to other industries, particularly social network
4- creating many job opportunities in particular social network
According to the 2102 International Trade Center database, electronic parts include nearly $0.4 trillion of trade volume. The world has been related to the electronics industry. This amount is almost 7.7% of global trade, the third place that has taken over international trade. Production without sales has no meaning, so each year, we determine a group for market research and identify new areas and requirements of the electronics industry. On this basis, we design a 6-month production strategy and define marketing and human resources based on this strategy. A unique social network is one of the best suggestions for it.
The pace of electronic developments does not mean negating investment in the industry. Just look at the supplies around you, both at work and in the home environment, to understand how much electronics industries have entered the life of today’s human beings. Accordingly, it is considered a strategic industry in all countries and can be essential to income.
Please be careful; the particular social network is one of the main points in advertising strategic electronic strategy.
The advancement of technology has a significant and undeniable impact on any organization and institution. The necessity of special social networks for sales and management is no exception, and digital marketing and sales techniques were born on social networks.
Special social networks are the nodes for communication between people and electronic companies. On the other hand, it improves the relationship between customers and existing electronic brands. Marketers and sales officials using social networks seek to enhance their brands. They use these special social networks to understand customers’ expectations and sales policies better.
Special social networks are relatively permanent, mostly informal relationships between individuals and groups. These include primary (family, friends), secondary (self-help, self-help groups, self-help promotion, associations), and tertiary networks (professional support systems). They all help to cope with problems and challenges at the individual and local levels.
Epidemiological studies have shown that integration into social networks (social support) is associated with a lower incidence of market depression and a higher delivery system. Because traditional networks are increasingly breaking away, network support is becoming increasingly important – for example, buying electronic machines like television.
We discuss the definition between social networks and different concepts:
Creating and maintaining brand loyalty is one of the main areas of electronic marketers’ research, and marketers use several tools to maintain customer brand loyalty. Social networks are a new tool for maintaining customer brand loyalty.
Today, the importance of special social networks in making customer purchase decisions is increasing rapidly because special social networks effectively shape public opinion. On special social networks, users share and propose their views together.
Several studies show that consumers with strong commitment to a brand have a strong desire to create and spread information supporting that brand, so highly loyal and motivated consumers, such as members of a brand community, are more likely to be e-mailed through marketing.
With the increasing importance of online marketing, investigating customers’ behavior exposed to this type of marketing has become more useful for managers, especially in electronic industries. Researches show that online marketing can be a powerful force for brands.
Industries try to stand out for customers above all by its safety standards – an essential requirement in the electronics industry, as well as hygienic conditions in production and storage areas, particularly dust-free storage areas, temperature, and humidity monitoring, vertical warehouse automation systems, periodic partial deliveries, motorcycle courier for emergency exits, reverse logistics, proof of delivery (POD), delivery information (IOD), operational quality, speed, simple Processes, and software infrastructure.
Some companies develop special value-added services taking into account customers’ requirements in the electronics industry to offer services such as adding a user manual and warranty for products, tracking serial numbers, IMEI tracking for GSM products, system setup, implementing simple setup procedures, labeling, etc.
In RMA operation, products are replaced free of charge under warranty, damaged products are inspected with different devices for the cause of failure, products that cannot be repaired are returned, and a brand new product is requested.
Occasionally, the “natural” networks (family, household members, neighborhood, circle of friends and colleagues, etc.) are juxtaposed with the “organized” networks (associations, self-help associations, citizens’ initiatives, and similar social network structures, etc.)
Analysis of the results on the effect of specific social network marketing dimensions on users’ purchase intention shows that social network marketing has a positive and significant impact on the electronic industry; in other words, the results indicate a positive and significant effect between the role of social network marketing and electronic industry.
Analysis of the results on the impact of special social network marketing effects on brand loyalty has shown that social network marketing has a positive and significant impact on brand loyalty; in other words, the results show that there is a positive and significant effect between the dimensions of social network marketing and online communities and advertising among the electronic products.
Using extensive studies in this field, it was concluded that social networks significantly affect different parts of the electronic industry market and play a vital role in marketing and building brand loyalty and relationships with consumers and electronic industries.
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